Last Updated: November 4, 2026
Quick Summary
Professional logo placement for uniforms starts with size, not position. The standard left-chest logo runs 75mm to 90mm wide, while sleeve logos sit smaller at around 60mm to 70mm because the arm curves and a wide design distorts.
- The left chest is the standard position for a main company logo on most uniforms.
- Full back logos typically run 280mm to 320mm wide on event tees and hoodies.
- Right chest can carry a secondary logo or employee name.
- Jacket branding often anchors at the front left chest, with upper-back placement for presence.
- High-visibility workwear branding must avoid reflective tape and safety markings.
Table of Contents
- Uniform Logo Size Guide: Getting the Dimensions Right
- Logo Placement on Polo Shirts: Chest and Sleeve Options
- Logo Placement on Jackets: Front, Back, and Sleeve Positions
- Frequently Asked Questions
Uniform Logo Size Guide: Getting the Dimensions Right
Professional logo placement for uniforms starts with size, not position. The standard left-chest logo runs 75mm to 90mm wide, while sleeve logos sit smaller at around 60mm to 70mm because the arm curves and a wide design distorts.
Logo dimensions by placement area:
| Placement | Typical Width | Best On |
|---|---|---|
| Left chest | 75-90mm | Polos, woven shirts |
| Sleeve | 60-70mm | Polos, fleece |
| Full back | 280-320mm | Event tees, hoodies |
Measure the widest point of the artwork, keep clear of seams, collars and buttons, and scale the logo to the garment size. Embroidery needs clean artwork, which is why digitizing matters before production starts. See this buyer’s guide to custom embroidery services for more context.
Logo Placement on Polo Shirts: Chest and Sleeve Options
Left chest is a common default for a main logo, as it mirrors where a name badge would go.
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Right chest can work for a secondary logo or employee name. The uniform embroidery service can help with chest and sleeve branding.
Logo Placement on Jackets: Front, Back, and Sleeve Positions
Jackets need a different plan, as heavier fabric and open-wearing affect how a logo reads. Front left chest is a common anchor position, and upper-back placement can give presence for staff facing away from customers.
The embroidery service can help you discuss positioning for your garments. Ready to order? contact the team for a quote.
Frequently Asked Questions
Where should a logo be placed on a uniform?
The left chest is the most common position for a primary logo, . Secondary marks such as a company name or sponsor logo can go on the right chest or sleeve. For jackets, the upper back and left chest work well, though high-visibility garments need placement that avoids reflective tape.
How large should a logo be on a uniform?
Logo size depends on the garment type, fabric stretch, and whether the branding is embroidered or screen printed, so it is worth discussing your design before ordering.
Should a uniform logo go on the left or right chest?
Left chest is the convention because it sits over the heart and reads naturally when someone faces you. Right chest is usually reserved for a secondary logo, staff name, or qualification badge. If you only have one logo, put it on the left chest for consistency across polo shirts, woven shirts, and jackets.
